February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards.  The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show; the National Auto Dealers Association (NADA) Convention.  The 2013 NADA Convention was held in Orlando, February 8-11 with over 600 companies exhibited and over 1,500 products showcased.

The six products recognized with an PCG Spotlight Award are:

  • Dealer.com’s MyCars™, the first shopping cart system for car dealers. (learn more)
  • Dealertrack’s Payment Driver™, eCommerce tools for dealership websites. (learn more)
  • Dominion Dealer Solutions’s DominonDMX™, ERP-Based dealer management software. (learn more)
  • DrivingForce’s Stealth Shopper™, mystery shopping service.  (learn more)
  • AutoFerret’s AVA, automated lead nurturing software. (learn more)
  • Car-Mercial’s Video Ad Network, the largest video marketing ecosystem for dealers. (learn more)

The MyCars™ online shopping system, first prototyped by Joe Pistell Senior Director of Product Innovation at Dealer.com, was also recognized as Best of Show.   MyCars™ gives stealth car shoppers tools to organize the cars in their consideration set.  A consumer’s MyCars™ toolbar offers email alerts when car prices change on a car they saved or if a saved car is sold.  The solution will give dealers new tools to keep their brand in front of consumers during their car shopping life cycle.


For a full description of the products selected this year to receive a PCG Spotlight Award, please click on the hyperlinks next to each product listed above.  Video interviews are also available for most products considered for the 2013 PCG Spotlight Awards.

Video footage will be added to each product page by February 20th, which will enable dealers to learn more about the products recognized with an award this year.   Footage was filmed live on the convention floor.


2013 PCG Spotlight Award Honorable Mentions

The runner-ups for this years’ PCG Spotlight Awards were:

We will be posting video interviews for all of the companies that received Honorable Mention on this website by Wednesday, February 20, 2013.

About the Spotlight Awards

The PCG Consulting team comprised of automotive marketing and technology veterans choose the Spotlight Awards winners each year. The team looks for products and services that best serve the automotive community based on a variety of criteria including technology, ease of use, capabilities, and ROI to car dealers. Award winners receive an engraved crystal trophy to commemorate their outstanding accomplishments.  The PCG Spotlight Award is not affiliated with NADA or the NADA Convention.

About PCG Consulting, Inc.

PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits. Dealers looking to maximize the results of their existing technology, vendor solutions, and human resources rely of the advice of PCG Consulting.