Let our talented team of consultants help you create the processes, standards, and reporting tools necessary to run your business more effectively. PCG Consulting puts you in the driver’s seat to maximizing the ROI of your marketing and human capital investments.
PCG Consulting is designed to fit the needs of any dealer. As an advisor, you have access to not just a consultant, but an entire team of digital marketing experts. After performing a Digital Audit on your dealership’s current vendor and processes, we’ll have a conversation with you to determine what you really need to be successful, then help you achieve it. Our packages are broken into 15-, 20- or 30-hour increments and include sessions with any team members. That’s all there is to it – you purchase time with our team and we work as an extension of your dealership!
What’s the ROI of your traditional media vs your digital adverting? Which vendors are bringing you the greatest results? If you don’t know the answer to these questions, you could be wasting thousands of dollars every month. PCG Consulting will analyze your marketing spend to make sure that you are allocating your money wisely and getting the highest rate of return. Our comprehensive analysis can show you hidden costs and opportunities you may not have been aware of in the past to help you make smarter marketing decisions.
Implementing targeted marketing campaigns is only half the problem. You need to analyze and refine your results to continue to improve. Our philosophy is that you cannot fix what you do not know and therefore our consultants put the necessary elements in place to make sure you can accurately measure the success of all of your digital marketing efforts, including, but not limited to SEO, SEM, Social Media, BDC/Internet Performance, and then help translate them into actionable insights for you.
Your business development center and Internet departments are the lifeblood of your digital sales force. Evaluating and enhancing the processes of this unit can have a drastic impact on your bottom line, without major investments in human capital or infrastructure. PCG Consulting can help you build high producing BDC and Internet Departments that consistently converts more leads for your dealership.